85%
95%
85%
80%
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
75%
PHOTOSHOP
ILLUSTRATOR
MAYA modelling
AFTER EFFECTS
ADOBE FLASH
Branding + Logo Design
Manila, Philippines UTC+8
Nelson
Edison
Aguiflor
Branding, specifically Logo design, has been my passion for almost three decades. I am always challenged with creating a two dimensional representation of a multi-dimensional being - the Brand.
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Various clients have given me so much wisdom with the wide spectrum of experience from each design journey - from emotional to practical, contemplative to urgent, meticulous to bohemian, functional to philosophical. In the end, all client wants is an identity that best represents their brand.
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Whether it is all text, just initials, an icon or symbol, combination icon and text or an emblem - the objective remains the same.
02 Design Philosphy
03 Experience
 Target Market |  Market Positioning |  Brand Personality |
|---|---|---|
 Effective Silhouette |  Competitiveness |  Design Integrity |
The logo is there to instantly identify the brand. Three immutable brand characteristics make a hard working logo. Focused brands just work with one. All the other characteristics should be realized when these three come together in one design.
The 6 elements below work together, guiding client and designer in creating the logo - the constant front runner of client's brand identity. Rather than limit creativity, they challenge the creation process to its limits. Marrying the order of optics principles and the freedom of creative expression. From conception to birthing, the designer interprets it in a tangible, observable form so client can breath life into it.
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In time, through brand experience; the logo can be made more powerful.
STUDIO 23 - Philippines
Local youth-target English Content
UHF channel of ABS-CBN Corp.
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Corporate and Content Branding Expertise - Upstart New Market.
The station pioneered Events Marketing and Creative Ad Sales partnerships with sponsor brands in the Philippines. Case executions later featured in US Marketing Conferences like the Oprah Marketing Event for affiliates and carriers in the 1998 PROMAX BDA in
L.A. California, USA.
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Won the Promax Silver Award -
Corporate Branding second to Disney
- 2006 PROMAX BDA AWARDS
L.A. California, USA.
CREATIVE DIRECTOR
1996-2008
SKYCABLE, Inc.- Philippines
biggest cable company in the Philippine's owned by ABS-CBN Corp.
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Honed Corporate and Content Brand Expertise.
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Developed more sensitivity to subscribed
products & services and Customer Relations.
CREATIVE DIRECTOR
1992-1996
ABS-CBN Global - Philippines
International Content and Services distribution co. of the Philippines' largest media group
ABS-CBN Corp.
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360 expertise in Brand contribution and impact on business (products & services) through participation in all major worldwide creative executions (San Francisco Head Office, Asia, Australia, Middle East, Europe and Canada) and Corporate Brand Story. Products and services portfolio: Content, Theatrical & Events, Ad Sales, Remittance, and Cargo. Markets: Cable, IPTV & Mobile Content Subscribers & Access-Challenged Seafaring Filipino Content Consumers worldwide and worldwide Overseas Filipino Worker remitters & cargo senders to the Philippines.
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Business Development and Modeling for Access-Challenged Markets.
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Administrative, Operations, Budget, Organization, Sales and Biz Strategy function for Manila and support to Manila-based Function Staff with Heads based in the U.S. (Marketing, Finance, HR, Legal, Engineering, IT, Corp. Communications and Events & Theatricals).
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360 Synergy with Region Heads for North America, Middle East & Europe and Australia & Asia.
COUNTRY MANAGER
2008-2013
ABS-CBN Corp. - Philippines
Infotainment Cultural Program​
Creative and Relevant Content Production
Discipline of timely delivery.
Intro to Copywriting.
TV production: Pre-prod, Scriptwriting, Shooting, Editing, Post-Production and Program Mastering.
SEGMENT
WRITER / PRODUCER
1991-1992
Please make sure your e-mail address is correct so I can promptly get back to you.
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Thank You.