Design Execution:

3D illusion silhouette for Tornado icon, 2D for brand name.

Color:

CYMK for ink colors.

Design Type

Combination Mark - Icon and Letters

Design Strategy:

Use tornado as icon for speed and also power. Simplify tornado by omitting the backside of the drawing to be easier on the eyes. Color tornado CYM for the 3 color ribbons to maintain stability. Adding a fourth, black ribbon will make it too busy.

One option is to color "Fast" CYMK to make the design flow from the tornado organic.

Use italic text - the design archetype for action/speed.

Client: Proposal

2016 Concept Logo

Brand Category:

Printing Services

Logo Objective:

Brand launch

Brand Mandatories:

Use unconventional icon of speed

Target Market:

Small to Medium Business - Start ups