Design Execution:
Origami 3D illusion for letter "d" icon, Custom font. Box letters into 3 rows bec. text is quiet long - highlight word logo
Color:
Gradient RGB - (red green blue) for 3D illusion.
Design Type
Combination Mark (symbol + text)
Client:
2016 SimplyLogoDesign
Brand Category:
Graphic Design - Logo + Branding
Logo Objective:
Instant brand clarity, scope and approach to design.
Target Market
Small to Medium Business
Brand Personality:
Warm Uncle, Logo Design+Branding Expert
Design Strategy:
Communicate design basic principles - use a letter "d" for design as icon. Use RGB, the modern primary color palette. The word "Logo" is the only one in black (or darkest).
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Communicate warmth and possibilities - use Origami on the icon but not the final folded silhouette, rather, capture it mid-action thus the softer flowing lines of the fold. One could either see it as either unfolding or folding to a final shape. The flap can also be seen as about to embrace / wrap on something - a little intimate.
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A bit quirky - use small "g" amongst all caps and block align it so the tail is not gangling.
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Communicate innovation - use a ball instead of cutting a hole on the sheet to clearly form the letter "d" icon. Color the ball red to stress the point.
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Illustrated below is the viability of printing in one color - it is always a possibility or limitation.
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Finally, Logo is simple but not simplistic. Whether the viewer realizes all the above strategies or not, it makes for good optics.
