Design Execution:
2D gradient - globe and heart outline, 2D monochrome stack - flame.
Color:
Blue and Gold as mandatories.
Design Type
Combination Mark - Icon and Letters
Client: Proposal
2016 Concept - Uncommon Me International
Brand Category:
NGO
Logo Objective:
Brand relaunch
Brand Mandatories:
Existing elements: Golden globe inside a heart spape with Blue flame.
Design Strategy:
3 archetypal elements (heart, globe and flame) may be too strong to combine.
Use the blue flame to just outline the big heart.
Make the small bottom heart the mouth of the torch where flame originates. Flying birds in the flame silhouette is deliberate.
A globe is one of the most ubiquitous design element so the challenge is to render it in a simple but organic grid system - non symmetrical. Each panel is individually gradient for a bumpy effect.
The bottom render features a flat gold globe for comparison.
