Design Execution:
2D gradient - globe and heart outline, 2D monochrome stack - flame.
Color:
Blue and Gold as mandatories.
Design Type
Combination Mark - Icon and Letters
Client: Proposal
2016 Concept - Uncommon Me International
Brand Category:
NGO
Logo Objective:
Brand relaunch
Brand Mandatories:
Existing elements: Golden globe inside a heart spape with Blue flame.
Design Strategy:
3 archetypal elements (heart, globe and flame) may be too strong to combine.
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Use the blue flame to just outline the big heart.
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Make the small bottom heart the mouth of the torch where flame originates. Flying birds in the flame silhouette is deliberate.
A globe is one of the most ubiquitous design element so the challenge is to render it in a simple but organic grid system - non symmetrical. Each panel is individually gradient for a bumpy effect.
The bottom render features a flat gold globe for comparison.
