Design Execution:
Real 3D and 2D, Custom Font. Look like a marquee of an actual place - Rave Warehouse Party (was in that time). Stress 23 as the UHF frequency for easy access.
Color:
3D and 2D orange gold
Design Type
Wordmark (all text and numbers)
Client:
1996 Internal Client - ABS-CBN Corp.
Brand Category:
Free UHF TVStation - English (US) programming and English local news
Logo Objective:
Instant brand clarity and affiliation from first teaser to launch. Studio 23 is the coolest youth hangout.
Target Market
18-34 yrs. old, upscale
Brand Personality:
Fun, Hip & Cool
Design Strategy:
Differentiate from existing local free TV channels.
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Contemporary clean design. Should appeal to both male and female audience skewing a bit to males to entice them to watch US drama & comedy programs.
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Personality: Outgoing 24 year-old starting a career and knows how to party. The cool sibling.
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Standout in Events it will pioneer in the country: Warehouse and Beach parties with the best foreign and local DJs, Major Street Parties with 5 stages simultaneously performing rock, pop, dance, hip-hop and chill.
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Lends well to merchandise application. The station will be heavy on viewer premium item giveaways and advertising collaterals.
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Maintains integrity when reduced to a small streaming logo in a corner of the TV screen.
